The Republic of the Long Tail is a site dedicated to the small Internet business operator. We endeavour to offer knowledge, tips, secrets, tools, and products that are specifically catered to owner/operator businesses.
This site was inspired in part by the book The Long Tail by author Chris Anderson. Of particular interest are his comments on the impact of the democratization of production and distribution that the Internet and the proliferation of inexpensive tools, bandwidth and storage have created. Now the “small guy” can enter the business world, no longer barred by lack of wealth.
The most telling statement from the book may be:
We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.
- Chris Anderson, The Long Tail
This statement alone defines the huge opportunity that has been unleashed on tens of thousands of small entrepreneurs. Niche markets are prohibitively expensive for corporations to partake of … but, this does not hold true for the little guy. Helping these individuals succeed in meeting this opportunity is our raison d’être.
Have a browse around and if you have any questions contact us.