Web Business Strategy – Welcome to the Republic of the Long Tail
Internet Business for the Little Guy
We have set up this website as a meeting place for people who are interested in Web business – specifically, web business strategy and tools for the little guy. Call it the guerilla tactics site for business dreamers and capitalists without capital. The technology advances of the last decade have put the means of production in everyone’s hands for cheap. It does not take capital to put up a store front … not on the Internet. All it takes is vision and hard work. The Internet has democratized many types of business ownership and put it in the hands of the people.
This site will not be strictly a blog, or a forum, or a product review site. This site will be a collection of all the above: a cornucopia of all things web busines strategy and online marketing. Call it a centralized hub where information and ideas are shared and concepts are learned in whatever form they come.
…it’s clear that the story of the Long Tail is really about the economics of abundance – what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone.
- Chris Anderson, The Long Tail
Why this site exists
Simply put, passion without knowledge is a frustrating state. We, like many others, have an interest in web business strategy and practices, but we do not have a monopoly on ideas or knowledge. There is so much out there. So how does anyone keep on top of all of it? We want this site to be a gathering point of all things related to web business strategy: concepts, ideas, random thoughts, products, services, tips … even more generic tools that may not fall under the umbrella of “marketing or business”, but are related and support our ability to reach our business goals – whatever those may be. Let’s face it; we are all here for different reasons.
What is web marketing?
Like all generic terms, the words Internet marketing mean many things to people. However, no matter how vague or ambiguous the previous sentence is, there are definitions that seem to be acceptable to most. The definition I tend to rely on is something along this line:
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for Internet marketing. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media …
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
Why Web Business Strategy?
It is simple. The advent of the Internet, broadband, shareware, and open-source code, brought hundreds of millions of people to the Internet … and where there are people, there is opportunity. Not only that, but as Chris Anderson stated in his book The Long Tail, the advent of the web and the plethora of tools that go with it has “democratized production”. That means anyone can participate - not just the global corporations. And really who does not dream of running their own business and controlling their own life? And that is what makes web business strategy so fascinating – the opportunity for almost anyone.
If you think that this concept is as fascinating as we do, then you are definitely in the right place. Online market may be the most democratized business ever.
So what can you expect to find here?
A good question. Our intent is to explore any and all things that help the individual online marketer reach their goals. We will explore products, offer tips, pass on good suggestions, and talk about issues that impact people who are trying to reach their markets with limited resources.
… and have some fun doing so.